Rick Van House seated at a table, ready for a conversation Rick Van House signature

Your sales & marketing growth partner

A clearer
sales system.
A partner to build it.

I help business owners connect sales, marketing, CRM, and practical AI—from figuring out what needs to change to getting it working.

Request a strategy callback

Work directly with Rick. Bring in Know’s specialists when needed.

How I can help

Practical AI.
Put to work.

Sales communications

Write faster.

Use AI to draft emails, proposals, and follow-ups in minutes—not hours—with your team reviewing the final message.

Emails & proposalsFollow-ups
Prospect research

Find better prospects.

Combine CRM data, multiple research sources, and contextual web research to spot buying signals and focus on better-fit opportunities.

Web researchBuying signals
Personalized outreach

Make outreach personal.

Tailor messages to each prospect’s company, role, and likely needs—so your team can personalize at scale without starting from scratch.

Relevant messagingPersonalization at scale
20+

Years helping businesses
turn ideas into useful work.

Rick Van House
Founder of Know Advertising

Strategy through implementation

Built alongside your team

I don’t hand you a plan
and disappear.

I work with your team to turn the strategy into the everyday work: clearer CRM pipelines, useful marketing, and practical AI that helps people prepare and follow through.

That means building the workflow together, documenting it, and helping people use it. When more hands are needed, I bring in the right Know specialists.

See what that looks like in practice
A navy brushstroke circle on ivory paper with a curled top-right corner. CRM context, Practical AI, and Useful marketing connect to Your team: A better sales conversation. Tools connected. People in control.

Client work / Great Lakes Landscape Design

CRM pipeline redesign for Great Lakes Landscape Design.

Great Lakes Landscape Design had outgrown the way its CRM was organized. We rebuilt the pipelines around the sales process, helped train the team, and created a CRM and pipeline handbook.

The new process is helping support sales-team growth and the founder’s shift from doing the selling to leading the business.

Rebuilt CRM pipelinesTeam training & implementationA practical pipeline handbook
Meet Great Lakes Landscape Design
Warm black-and-white illustration of a white Ford F-250 with Great Lakes Landscape Design branding outside a landscaped office campus
Rick Van House walking along a downtown street

Work directly with Rick

Advice is useful.
Getting it working
is better.

I’m Rick Van House, founder of Know Advertising. I’m a Detroit-based sales and marketing consultant helping businesses improve CRM processes, integrate practical AI, and equip their sales teams. For more than two decades, I’ve helped businesses clarify their story, find growth opportunities, and turn strong ideas into useful work.

I work alongside your team from the first conversation through implementation. When a project calls for additional creative, media, or technical support, I bring in the right Know Advertising specialists.

Connect with Rick on LinkedIn

Backed by Know Advertising.

Work directly with Rick. When the project needs more hands, Know Advertising brings the creative, marketing, and technical support.

Explore Know Advertising

Let’s talk about your team

What would help
your sales team
move forward?

Tell me where things feel disconnected. We’ll start with a real conversation about your process, your team, and what might make the biggest difference.

Prefer to reach out directly?

rick.vanhouse@knowad.com(313) 395-8404

Request a callback

Let’s start a conversation.

Leave your details, and I’ll call you personally to talk through what would help your sales team.